It happens in every business, in every industry, in every country, and who knows, even maybe in other universes. Each and every independent business owner thinks that their business is different. And you know what, they are right. That is, in part, what drove that particular individual to be in business for themselves in the first place. That feeling that they could bring a different perspective, approach, vision, model to a particular industry that also has others trying to do exactly the same thing.
And I agree. The spirit of the business owner is unlike any found anywhere else. Pioneer, visionary, do-er- all holy grail compliments to someone in business for themselves.
So it should come as no surprise to you that practically every Veterinary practice that I visit all initially have the same kind of response to what we offer for the independent practice. It goes something like this: “Oh but that won’t work for us because our practice is DIFFERENT!” Again, not gonna argue with that. They are right in what they are saying, but there are 3 sides to every story, opinion etc. Yours, mine and the TRUTH. And the truth is that all of these “differences” have “similar” re occurring themes. Before I get too much further, it’s important to recognize what kind of courage it takes to be in business, any kind of business, for yourself. And because of that, business owners have a heightened sensitivity to all things relating to their business. It is difficult to hear that a business that one feels has so much of their own personality and self invested into could have generic similarities to others, but it is the case,. And that is a good thing!. It means that you are not alone, your business is not alone, and that, because others are having similar issues, that there is a market for what you do, and good, honest, unbiased help for any areas that may need attention in that business. Admitting that your business has some of the same issues as others in your industry can actually make it much more individual because you recognize that to keep it special and all yours, you need to address some areas that thankfully there is help available for, BECAUSE some other business owner has also experienced the same issues at some time, and done the heavy lifting already for you, to help you keep your business, practice, as unique as I already know it is! It’s why good parents often say “Never be afraid to ask for help”.
And it’s like I always say, “ Do you want to be right, or do you want to be rich!?!”
Thanks for reading and keep at it.
Leave a Reply.
Daniel J. Truffini