Substitute “Veterinarian” for “Architect”......
Just like every other business owner and operator, I am B-U-S-Y. Each day challenges me and I it to make improvements in an effort to deliver a valuable service while earning the income deserved, and set new goals and ways to achieve them. But when a colleague sent me the link to the article below, I had to stop what I was doing right there, share it. Starting this blog has been on the lingering ‘to do’ list, but when I saw the link to this article entitled “ Architects are Facing a Silent War- the Business of Architecture”, I knew that my blog would be born and off and running. Take the same test that I did, and substitute the word ‘veterinarian’ where you see ‘architect’ and tell me if any of this sounds familiar, if you would on the following link:
One of the main drivers to start ‘DVM Profit Zone’ was to do my part in helping veterinarians earn the income that they deserve, but rarely achieve. It has been a reality in the profession since practices came to Main St USA many years ago, and it has bothered me tremendously since I was a boy, and saw firsthand this unjust disparity. It just never made any sense to me that my dad didn’t make more money for all that he did and knew. Years later, when I finally had the means to do so, I decided to do something about it and came up with a simple tool that will help solve this unjust income crisis By getting much more out of the clients that a Veterinary Practice already has, and utilizing a cost effective, done for you marketing system that drives frequency of client visits, increases client lifetime value by keeping them loyal and longer, and building a stronger referral based practice, Vets can earn more money without being necessarily busier, or even getting a flood of new clients. It really can be as simple as it sounds and I will honor that commitment to positive income growth in the Veterinary Profession as long as I possibly can. Marketing is really simple if you just think of it as communicating. But communication is nothing without consistency, and that’s the real secret to effective marketing. There are no secrets to marketing, but there are basic formulas that, when followed correctly, bring great successes. Thanks so much for reading and reacting. Talk to you soon!