Like it or not you ARE a retailer…
Whether you want to believe it not, your practice is really very similar to any retail store front on Main Street USA. In fact, some of the gripes that practices have regarding “that particular client” are probably more the norm than the exception in the “traditional” retail store. In most cases retailers (brick and mortar store fronts) will tell you that just when they think that they have seen it all, they see something new! But for some reason, Vet practices are often surprised that they are not immune to the windfalls of being open to the public, just like a café, clothing store, bank etc. etc.
So why not embrace this and look at some of the upsides of having a storefront open to joe public? Let’s take a quick look at the top 3 advantages of having a “retail storefront” embedded in your practice. *Note that
One of the resounding experts in the field and what really is a science of merchandising and product display, is Martin Pegler. His series of books aptly titled: “Visual Merchandising and Display” (Fairchild) is considered by most who are “in the know”, as the holy grail of VM. I had the honor of having a private lunch with Mr. Pegler about 6 years ago, and his passion and spirit and truly innovative mind for that industry was truly remarkable. I would highly recommend picking one his books up and I guarantee that you will have a newfound outlook on your own front retail space, no matter if you have 5 sq. ft. or 500 sq. ft. to dedicate to product. Pegler can show you a few of the basics that will revolutionize this part of your business, and you may just find your inner marketing spirit in the process!
I will save the story of how my copy of his book found its way to me for another time! Let’s just say that even though commercial stores are very and far between in Nantucket, they did somehow manage to put a mall in Madaket…….